Pouring money out of a pitcher? I don't know how to do that, but I *do* know how to turn on the spigot for online course sales.
It starts with having an offer that checks all these boxes:
1️⃣ YOUR OFFER MUST ADDRESS A NEED
Even if you're selling something creative: your product can absolutely fill a need for people. It can enable them to live a life with pretty things, with a happy attitude, with raised status, with skills that ease their day or give them new confidence or even let them put themselves out into the world in their own creative way.
2️⃣ YOUR OFFER NEEDS URGENCY
Give your people a reason to buy TODAY.
Present pricing or bonuses and/or availability that is going away.
Again and again, I advise people with Teachable or Thinkific or Kajabi storefronts to NOT show all their classes all the time. Tuck them away and release with expiring aspects.
3️⃣ YOUR OFFER NEEDS TO BE FRICTION-FREE
That means it should be crystal clear what people get and how they'll get it. Don't stack on a bunch of options and conditions that confuse and ADD FRICTION.
All of the mechanics for making the purchase must be smoooooth. The sales page should have no sidebar or menu presenting other clickable options. Present just one clickable button (or the same button repeated) for purchasing. It must be clearly found and get right to the work of accepting payment.
👉 DON'T HAVE AN OFFER YET?
You can get started with an MVP (minimum viable product) or BETA offer as a way to test the market and bring in first teaching income. You'll use a “soft launch” to keep risk low and get momentum.
Click here for my free guide to MVPs, Beta offers, and soft launching.