Here's the story IF:
you'd like to build and sell a portfolio of creative online courses:
1️⃣ If you're brand new to online teaching, start with an “MVP” (minimum viable product) that has a “getting-started” design: Lesson 1. Tools and Workspace. Lesson 2. First Skill or Two. Lesson 3. Look Ahead to Styles (and all that can be after mastery). Lesson 4. First Easy Project.
You can sell this in early days. Later on it can be your lead magnet.
2️⃣ Plan so that you're creating a series classes that build on skills in sequence INSTEAD OF taking the “chocolate box” approach. (That's when you teach an assortment of projects or non-sequential skills.)
3️⃣ Create your “project-based” classes after making that first skill building series. They should be advanced classes and your earlier skills-based classes should be their prerequisite. You should charge more for these advanced classes than the skills classes. (Bundles will be a possibility.)
4️⃣ Do NOT set up a storefront from which you sell all of your classes. Instead plan a promotional calendar and release classes regularly, offering them with a small launch and expiring availability. Put them back into the “vault” like a Disney movie. If you don't do this you'll be on a never-ending treadmill of new class creation in pursuit of *enough* revenue.
5️⃣ Build an evergreen funnel that sells the first class in your skills series.
6️⃣ Resist building a membership site until you've got first courses created and selling, raving fans, and a process in place that is building your email list every day. It will take as much effort to market as to create the regular content. Master creation and sales on standalone courses first!
👉 There you go! I love working with creative entrepreneurs building their teaching and coaching offers.
And I've got a free quick guide to portfolio building: click here to get it!