Over the Thanksgiving holidays, my family played the board game Settlers of Catan. Several times. In it you trade resources–sheep and wood and bricks and wheat and rocks–to build roads and settlements and cities.

The way the board is set up there are fewer opportunities to produce bricks than to produce sheep and in most games there's a point where someone's trying to get their hands on bricks. They offer a sheep. Then two sheep. What about three sheep?

And that's when someone yells: No one wants your sheep! It's a funny thing in Catan — funny because it happens again and again and it's true. I don't want three sheep for a brick. But I would take a wheat and stone along with that sheep because then I could buy a development card.

It's all about the offer.

I'm telling you this story because I want to make sure your course doesn't become the equivalent of sheep in Catan—the thing people think there's already too much of and that they decline. To that end, I'll share 2 aspects of the offer to make sure you tweak.