Experts thinking about creating an online course often ask me something like this: But how will I sell my course again and again?

My answer: with 4 types of content. That content will take some tweaking when you're getting started, but the goal is to create the right content to be: 1. catching prospects eyes, 2. moving them to your mailing list, 3. nurturing them, and then 4. making an offer.

Want to see my “offer” content? It's at