Would-be or will-be?

Are you a would-be course builder?

Have you joined over a dozen Facebook business groups, read or watched tutorials on tools you don’t own yet (think Teachable, Camtasia and Trello) and put a tripod or softbox light in your Amazon shopping cart . . . where it still sits?

If you answered yes to any of these: you’re in the would-be category.

Wondering what it takes for me to call you a will-be course builder?

Let’s do a quick test

LET’S SEE Q #1: How many of your ideas have made it out of your head and onto paper (or its digital equivalent)?

If 0, then you’re would-be. The closer you get to 10, the more you’re a will-be.

LET’S SEE Q #2: Are you getting all of your biz-building how-tos from a 5 or more free sources?

The more free sources you’re using (and the greater your reluctance to invest in a proven system), the closer you are to would-be and the farther you are from will-be.

LET’S SEE Q #3: Do you have a 90-day goal for moving this business forward?

Yes? Will-be. No? Oh, dear. Would-be.

You can do this: 3 steps

Wherever you’re at right now, let’s get you out of idea stage and onto execution. I’ve got a 3-step assignment for you.

Before you get your assignment . . . picture this:

Picture yourself as the established online teacher. You start your day with a brew of green tea and settle in front of your computer, its webcam and mic set up for coaching calls and live streams. The pup’s already there to keep your feet warm. You’re editing final drafts of slides to record tomorrow as a launch bonus. (How cool is it that you do these things as a matter of fact?)

Idyllic, right?

Here are three steps that will move you out of would-be status and into will-be territory so that the scene I just described moves closer to your reach.


Here are three first tasks to choose from as a starting goal. They will move you into the will-be zone. And I’ve got education for you on each.

  • Choose a topic for your first course.
  • Make a first lesson–even if just to get into the mix. It could end up being part of a paid class or it could be a first audience-building freebie you share.
  • Begin building your sales funnel by engaging with your audience. Making people aware of you and what you have to offer is the beginning to any sales funnel.

Use this free recorded masterclass to get instruction on each of these 3 areas–so that you’re moving forward in an educated way. Click here to get the training. 


Here are four first tasks to just GET GOING with. Don’t worry about perfection. The goal is to use tools, learn processes, and have a clear accomplishment.

  • Outline a mini course. It could end up being your first minimum viable product. It could end up being a freebie. It could just be practice. But it’s important practice.
  • Make a first lesson with slides. Take something you’ve already written, or even something you love sharing with people in impromptu conversations on your topic, and create a short lesson in slides that you narrate.Buy a slide deck template from Creative Market or get a free one from Hubspot or make your own and just work through it. Take a free image from Unsplash to add pizzazz to a slide or two. Just do it! This is about practice and learning as much as it is about the finished product.
  • Make first webcam or screen capture video. This can be just for your consumption. You’ll figure out how things work, how you look and sound on camera, and what the process is.
  • Go live. Set up a Facebook Group that has just you and your bestie in it. Then broadcast to it. You’ll see how live streaming works and gain confidence.


An active and mentored community is a place you can go to and:

  • ask questions
  • get answers you can trust
  • share your work and get feedback
  • get examples of what successful work looks like

Such a community often accompanies a paid class or mastermind. We have one at Teach What You Do that accompanies the Blueprint and Jumpstart programs. Every day, myself and course builders from around the world, working on a variety of topics, are asking and answering questions.

We also have a free group–Prep School for Online Course Builders–where I answer questions promptly, but the level of work being discussed and the interaction with members cannot match that in the paid programs.

Your free guide to taking first steps is right here

It’s a recorded masterclass you can watch once–or even twice to get you on the road to will-be. Click here.