by Debbie Hodge | Nov 20, 2015 | Blog
To teach an online class you need a home base on the web. You don't have to have an elaborate website, but you need a place for providing these basic tasks: 1. Present your credentials 2. Attract and host traffic 3. Build your email list 4. Deliver your online class A...
by Debbie Hodge | Nov 20, 2015 | Blog
The most important thing to get right before you begin creating an online class is the topic. The best way to get this topic right is to find your people, understand what they need, and teach to that goal or transformation. Who Do They Want to Be? The successful...
by Debbie Hodge | Oct 13, 2015 | Blog
What do you do to convince customers to buy when the cart for your digital product is always open? If you sell a membership product–as I do at Get It Scrapped.com–you can only occasionally offer a sale or bonus if you want your product to retain its value....
by Debbie Hodge | Aug 9, 2015 | Blog
It's easy to teach an online class that has uniform steps and predictable outcomes based upon how those steps are executed: the code runs or it doesn't, your student passes the certification exam or fails it. But, how do you impart skills that aren't formulaic when...
by Debbie Hodge | Aug 9, 2015 | Blog
If you've needed a creative or crafty how-to in recent times, you've probably gone looking for help in an online course or tutorial. This past summer, my youngest son crocheted Yoda using a free Youtube video. I was glued to a class on surface pattern design at...
