by Debbie Hodge | Dec 28, 2019 | Blog
Workbooks are the get-it-done complement to your core lessons Workbooks are a supplement to the lessons in your online courses. Done well, they give your students the reference materials and guides they need to complete lessons well. When you’re deciding on...
by Debbie Hodge | Oct 15, 2019 | Blog
When it comes time to sell your online course, you need an element of “urgency” in your offer. You need a reason for your prospect to buy now rather than putting the purchase off for another day. Common ways to incorporate urgency into a course...
by Debbie Hodge | Oct 1, 2019 | Blog
When you're doing the work of making a profitable online course, you're not only creating lessons: you're also setting up lead magnets, adding captions to videos, designing slides, writing emails, and much much more. That's why as soon as you can afford the...
by Debbie Hodge | May 29, 2019 | Blog
Your online course lesson content needs to come out of your own expertise, ideas, and experiences. But when it comes to your marketing content, you don't need to completely reinvent the wheel. Instead, you can curate inspiration and build swipe libraries to turn to...
by Debbie Hodge | May 8, 2019 | Blog
There are going to be points in your work where you’re stuck, where you’re not moving forward, and where sitting down to do the work becomes difficult. Steven Pressfield, author of The War of Art calls this “resistance.” He says: “Resistance cannot be...
by Debbie Hodge | May 1, 2019 | Blog
Your paying students sign on for the core content (and support) you've promised in an online course so that they can get to their goals. When you can also incorporate surprises and unexpected value, you'll have students who are more likely to persevere through...
