by Debbie Hodge | May 9, 2017 | Blog
A “signature system” puts your expertise and best processes into a roadmap that your students can use to get to their goal. I know that sounds like . . . an online course. And it could be an online course. Or even a series of online courses. The thing is to actually...
by Debbie Hodge | Apr 6, 2017 | Blog
Your online course should be designed to deliver a path to transformation for your students. You're not selling information but, rather, results. Providing the path to those results will include four kinds of lesson content: Lecture Demo Practice Roadmap A key task in...
by Debbie Hodge | Mar 28, 2017 | Blog
“Touch” is an aspect of your online course, and it refers to how much you interact with and personally support your students. Touch a way to distinguish your class from others in the market, and it's an aspect that can be used to ensure and increase...
by Debbie Hodge | Mar 10, 2017 | Blog
Converting your knowledge and skills into “on-demand” lessons that your students can access at their convenience most likely means you're creating one or more of: written (and perhaps illustrated) materials audio video These are great basic formats because...
by Debbie Hodge | Mar 3, 2017 | Blog
I run two teaching businesses: Get It Scrapped since 2007 and Teach What You Do since late 2015. These aren't hobbies. They are honest-to-goodness, money-earning, expense-generating businesses with fabulous customers who I want to make sure get the very best care....
by Debbie Hodge | Feb 22, 2017 | Blog
There are two distinct benefits to talking about your online course once it's designed and outlined–and before it's complete. First you can generate buzz and anticipation–and even build your authority on the topic. Hey did you see that Joanna's got a class...
