by Debbie Hodge | Feb 2, 2017 | Blog
It's a Course Builder's Diary episode. That means a behind the scenes look at work I'm doing on my two teaching businesses: Teach What You Do and Get It Scrapped. In this session I share work and processes for: marketing an upcoming 5-day event, creating a planner to...
by Debbie Hodge | Jan 23, 2017 | Blog
Once you've got an idea for a course topic, it's time to refine it, testing and tweaking to come up with a class that: your audience wants, that you are well suited to offer, and that will be profitable for your business within your market. The work of validating and...
by Debbie Hodge | Jan 19, 2017 | Blog
The work of selling your online course starts as soon as–or even before–you start making the actual course. Here's the process: Begin to create an audience that you can reach through email and retargeting ads. Nurture the audience you're building. Educate...
by Debbie Hodge | Dec 27, 2016 | Blog
An engaged email list is key to selling your online course. The mechanics of it, though, get many would-be teachers stalled. In this post, you'll find an index to the pieces and a roadmap to work steps. You've got this–and your business can truly move forward...
by Debbie Hodge | Dec 10, 2016 | Blog
Your own focused lessons will be the core of your online course. With that core made clear, though, you will always have students who want to go deeper in their learning or practice or who could benefit from additional motivation, inspiration, and instruction. In my...
by Debbie Hodge | Nov 30, 2016 | Blog
As you define–and refine!!–your online course offering, a primary consideration is how the course fits into your business and your existing (or future) product portfolio. Make sure the course you create is one you can have success with now–and that...
