Blog

How to Make First Online Teaching Sales with a Beta or MVP Offer

  Building an online teaching business entails both course creation and marketing activities. I’ve heard again and again from students who believe that the separation between course creation work and marketing work will let them work more efficiently, batching...

6 Digital Formats Perfect For Your First Online Teaching Offer

  When you want to get up and running with a first online course offer, consider going with a digital product that you can: create in a few days, deliver without a full-blown classroom, and count on to get your students quick wins. I'm not saying you abandon that...

Course Builder's Diary | Entry 07

This week is all about making offers. See how I went from a draft of lessons for a live workshop to a completed offer with course branding, sales page, shopping cart setup and email campaign.

Course Builder's Diary | Entry 06

This was not a smooth work week for me--forces out of my control threw me off my game. Partly, I think that if I were a stronger person, I wouldn't let a four-day power outage be a problem. Partly I think: we can't all be on top of things all the time. I dig into it...

Course Builder's Diary | Entry 05

I was a little “Friday-afternoon-giddy” in this entry. It always feels good to be looking at the weekend with projects completed. AND, as I recorded this, I realized that these "Course Builder's Diary" videos give me a reply for those non-entrepreneurial acquaintances...

Course Builder's Diary | Entry 04

This week was one with only a single scheduled webinar or meeting... And I took advantage of it to get a big tech and marketing project taken care of: Turning a live webinar and its funnel to automated. Get a look at the work of setting up an automated funnel and the...

Course Builder's Diary | Entry 03

This week I didn't get a lot of writing or creating done. But I did do a whole bunch of live virtual teaching: Five live sessions for a special event at Get It Scrapped (my scrapbooking education website) and two live sessions here at Teach What You Do. In this entry,...

Course Builder's Diary | Entry 02

Debbie here back with a second "entry" in my course builder's diary. This week, I've got a list of what I did daily over to the right side of the recorded screen. And here's why: My intention here is not to show you every little task I do, but rather to show you how...

Course Builder's Diary | Entry 01

You might have a picture of what your life would look like if your main gig was creating and selling online courses. Yes? No? Since it's my main gig, I'm going to take you behind the scenes for the next several weeks. The first episode of Course Builder's Diary shows...

How to Design A Signature System for Your Online Course

A “signature system” puts your expertise and best processes into a roadmap that your students can use to get to their goal. I know that sounds like . . . an online course. And it could be an online course. Or even a series of online courses. The thing is to actually...

Four Teaching Approaches That Belong In Your Online Course

Your online course should be designed to deliver a path to transformation for your students. You're not selling information but, rather, results. Providing the path to those results will include four kinds of lesson content: Lecture Demo Practice Roadmap A key task in...

4 Ways to Create Video Lessons for Your Online Course

Converting your knowledge and skills into "on-demand" lessons that your students can access at their convenience most likely means you're creating one or more of: written (and perhaps illustrated) materials audio video These are great basic formats because they're...

4 Steps to Refine and Define Your Successful Online Course Topic

Once you've got an idea for a course topic, it's time to refine it, testing and tweaking to come up with a class that: your audience wants, that you are well suited to offer, and that will be profitable for your business within your market. The work of validating and...

How to Sell Your Online Course

The work of selling your online course starts as soon as--or even before--you start making the actual course. Here's the process: Begin to create an audience that you can reach through email and retargeting ads. Nurture the audience you're building. Educate them to...

How to Make a Lead Magnet and Set Up Email Automation to Deliver It

An engaged email list is key to selling your online course. The mechanics of it, though, get many would-be teachers stalled. In this post, you'll find an index to the pieces and a roadmap to work steps. You've got this--and your business can truly move forward when...

5 Options for Building Your Online Course Portfolio

As  you define--and refine!!--your online course offering, a primary consideration is how the course fits into your business and your existing (or future) product portfolio. Make sure the course you create is one you can have success with now--and that can pave the...